PINK SPOILER
Type: Brand Identity Design, Moving Images Design, Motion Graphics, Campaign Design, Art Direction, Copywritting
Year: 2023
Studies have shown that the "pink tax" economic phenomenon has become a global social issue. The price discrepancy is not only a bias rooted in gender but also reflects the poor information gap in consumer perception. With this in mind, we created PINK SPOILER.
'Pink SPOILER' is a creative visual campaign to resist the global 'pink tax' issue. Focusing on striking typographic design, we crafted a visually captivating text-driven campaign inviting consumers to contribute
and connect.
This blend of aesthetics and activism not only bridged information gaps but also won the Creative Conscience Award 2023, reflecting our commitment to using design as a tool for social change.
Format:
Campaign, Promotion video, Posters,
Website, Physical product
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[Group Project]
Roles:
Art Director (1/1)
Designer (1/3)
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PINK SPOILER PROMOTIONAL VIDEO
Website Design
Our website design is based on a rigorous web flowchart and many iterations of visual experimentation.
Through the website, you can...
1. Obtain essential information and literature about the pink tax.
2. Compare the pricing differences between specific brands or products by gender.
3. Collaborate with us to build the database and reduce consumer information gaps by sharing your knowledge.
4. Discover more about offline events.
Web Design Overview
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Describe your image
Describe your image
Web Page Display
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Posters Design
Making Invisible Taxes Visible.
Posters in the metro stations
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