HELLO~ This dessert-loving audience. Yes, you ;D.

 

AIROOKIE serves up dreamy, invisible desserts baked from experiences. The most special desserts, just for the most unique you.

 

Maybe you don't remember the taste of the last limited edition dessert you bought, but you must remember how it was characterised on social media and the experience you had with it afterwards, right?

 

Nowadays, brands still fill their ambition to sell sign value with tangible goods, but the fact is that the form of the commodity does not matter at all. This project aims to convey that most limited edition desserts in China have been stripped of their nutritional value by viral marketing, taken out of context, and turned into empty shells that can be filled with any sign value. With AIROOKIE, we can start a new conversation about buying behaviour and attitudes towards food.

 

Let's engage all our senses to experience together :).