REMO

Type: Branding, Social Media Templates,

Motion Graphic
Year: 2023

REMO, a wonderful social enterprise and charity, has been saving materials and creating sustainable products for almost 20 years. However, their brand identity was a bit inconsistent and cluttered, which made it hard for them to stand out.

To help, we rebranded REMO and unified its visual identity. We harmonized the brand colors, logo, and fonts, and created a promotional video and social media posts to boost their presence.

The result? A cohesive and recognizable brand that now reaches a wider audience, making a bigger impact in promoting sustainability and the

circular economy ; ).

Client: REMO

Partner Agency: Picaroons

Role: Lead Designer

Rebranding Strategy on Visual Identity

We aimed to respect the brand's history and maintain continuity for the audience, avoiding a break in visual memory. Our strategy was to refine and integrate the existing visual identity rather than completely revamp it.

Focusing on the memorable "heart-shaped house" in the original logo, we made adjustments and created matching logo types for nearly 10 sub-brands. This unified everything into a cohesive visual system.

Additionally, the brand colors were simplified and upgraded, and cohesive fonts were selected to ensure a consistent and attractive look.

In the promotional video for REMO, we aimed to introduce their core mission with a cheering

and engaging storytelling narrative.

We highlighted REMO’s warm vision for growth and their commitment to sustainability.

For the visuals, we used a cheerful collage style combining vector illustrations with handmade textures, perfectly reflecting REMO's eco-friendly brand ethos.

This light-hearted approach not only aligns with REMO's values but also brings their story to life, making the most out of limited resources.

Social Media Post Templates