Good to Be A Pig - Travel Agency
猪事大吉旅行社
Type: Brand Identity Design, Editorial Design,
Motion Graphics
Year: 2021
This project is a fictitious travel agency brand that allows visitors to experience the "life of a pig for a day" because although pigs have been important to
Chinese society, contemporary people still have many stereotypes about pigs and the inhumane way they are treated. It draws on knowledge of the truth about slaughterhouses and learning about raising meat pigs.
I aim to challenge stereotypes and investigate the real life of pigs in
Chinese society.
Deliverables:
VI System, Publication, Series of objects
LOGO
Brand Colours
Motion Brand Image
TRAVEL BROCHURE
Your Thoughtful Journey Explanation
Experience the life of a real farm piggy ......?
Making it easy and intuitive to understand was my original design intention. The travel guidebook contains basic information about the activity and a series of flowcharts of the journey. The content presentation is based on my learning and understanding of data visualisation, incorporating friendly illustrations.
Flow chart 1: day trip arrangements compared to the real life of a pig
Flowchart 2: How do we transport visitors?
Flow chart 3: Illustrative diagram of pig breeding
Flowchart 4: How visitors are involved in the processing of pigs for slaughter
Slaughter and processing experience 2
Slaughter and processing experience 1
Slaughter and processing experience 3
APPLICATIONS DESIGN
Tour Group Flag
Wave the little flag and stay close to your guide, don't fall behind!
T-Shirt
After the tourist successfully signs up and passes the medical examination, it will be issued free of charge. The tourist needs to wear it throughout the journey. Finally, it will be given to tourists as
a souvenir.
COMMERCIAL POSTERS
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